overview
CONTINUOUS REINVENTION
The metallurgical company has an annual turnover of R$ 2.5 billion and is structured internally in two divisions: one for compressors and the other for products for the automotive sector. Since its foundation, the company has been expanding its business in the domestic and international markets and went public 30 years ago. In 2023, a group of executives from the
manufacturer worked with Stratega to review the company’s management model to identify its weaknesses and seek opportunities for reinvention.
tools used
- Impact Compass
- Insights Radar
- Strategic Portfolio
- Value Realisation Roadmap
- Paradoxes
- Core Competences
- Market Shifts
- The Third Included
- If It Doesn’t Exist, Create It
- Risks & Assumptions
- Kanban
approach
MAXIMUM ENGAGEMENT
results
INTERNAL CHANGES FOR EXTERNAL IMPACT
The strategy found to increase valuation was to qualify the company’s organisational structure and build up its corporate governance to make it more attractive to investors, in other words, to make internal changes capable of influencing external perception.
In their journey of reinvention, the executives created twenty new strategic organisational domains. Of this number, six domains were selected as having the greatest impact on the company’s valuation: succession planning, risk management, human capital management, organisational strategic continuity, corporate compliance and ESG.
Action plans were drawn up for each of these areas and today the company is already implementing some initiatives, such as the creation of an investor relations area, a succession plan for managers, a roadshow with institutional investors and a new market entry.
Stratega's methodology is not just a replacement for old-fashioned strategic planning. It's more than that. It's a whole working system for thinking about the business in a different way.