At Stratega, we help organisations to reinvent themselves. In our most recent posts we’ve made the point that Strategy itself needs to be reinvented and we’ve highlighted four key re-invention themes – integration, acceleration, valuation and realisation – and discussed the first two points, integration & acceleration. In this post we address the third point, valuation.
Of course, you might think, are not all strategies focused upon value? In our experience, no. Not enough emphasis is given to the notion of value, and certainly not a broader definition of value (or impact) that we use at Stratega.
What do we mean when we talk about value? At Stratega, we mean the tangible results that are achieved, over time, from all of the direct and indirect activities and interactions within your business; with customers, broader societal stakeholders, your employees and with the environment. And, most importantly, all of these activities and interactions can, and should, be measured to understand their overall impact so that you can decide between different strategic options that deliver different amounts of value (impact).
At Stratega, we use two important concepts & tools, the Value Domain and the Value Portfolio.
A Value Domain is a significant, clearly defined competitive, high-value space in which you choose to compete and win. It matches your key Capability to your possible Opportunity and details the specific Value Drivers that clarify the exchange of value between organization and stakeholder.
Strategy is about options; multiple potential Value Domains. It is also about choices; deciding which options are the best and being explicit about why we think that option will help to deliver our Vision.
And it is also about being able to communicate and manage the realisation of that Vision over time. We do that through mapping our ‘Value Domains’ into a three horizon portfolio, which we call the ‘Value Map’.
For more information on our specific approach to Valuation within the context of Reinventing Strategy, contact [email protected].
Stratega is a global Strategy Agency.
We help clients to reinvent their businesses. We develop new corporate-level strategies, we build new innovation platforms and we create and scale new ventures.
Re!nvent
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